So you want to start promoting your business online and you can’t afford to hire a full time marketing coordinator. So, why not hire your friend’s teenage kid to set up and manage your Faceebook and Twitter accounts and help you out with your digital…
It’s getting tougher to compete on price alone because there’s always somebody willing to do what you do or sell what you sell for less. Globalization and the Internet have resulted in small businesses with behemoths like Amazon and Wal-Mart. Many feared for the future…
Tired of being disappointed by lackluster marketing and advertising results? Understanding and outlining your goals sets you on the path to creating a killer marketing plan. When I first meet with a new client, I’m full of questions: Tell me about your business. Tell me…
Want to stay on top of social media trends for your business? Check it out. A Picture is Worth 1,000 Words… But Only if It’s Good Instagram, Pinterest and Snapchat are welcoming more and more users every day. Image-driven media platforms create a simple way…
Monroe Publishing Co. is an independent publishing company in southeast Michigan that is employee-owned. I was hired 20 years ago this month to program satellite feeds and sell sponsorships for a new technology called “info-connect” which was basically a content service that provided information with…
You’ve probably heard the term “SEO” mentioned at some point during discussions about advertising and marketing plans for your business. Maybe you even nodded your head in agreement. “SEO, yes! That sounds great,” you said. But do you know what SEO really is? SEO stands…
Logo design is one of the biggest challenges in identity marketing as the graphic needs to be simple but convey an image and attitude of an organization. In the case of this year’s Winter Olympics the committee narrowed the logo designs down to two choices…
Fewer people are seeing your Facebook posts. Here’s what you can do about it. You’ve set up a Facebook page for your business. You’ve encouraged your family and friends to like your page. You’ve hung signs in your place of business to promote your page….
The internet. It’s a big place, full of wonders and endless potential – but it can be intimidating to navigate, especially if you’re not familiar with its inner workings. For businesses, it’s becoming increasingly important to establish a presence on the web. A great way…
