The internet. It’s a big place, full of wonders and endless potential - but it can be intimidating to navigate, especially if you’re not familiar with its inner workings.

For businesses, it’s becoming increasingly important to establish a presence on the web. A great way to dip your toes into the vast waters of internet marketing is to run a search ad.

Let’s say you own a local plumbing company that’s interested in getting new customers. Those potential customers are going to be looking for you on the internet. Chances are, they don’t know that much about you yet, so what they’re really looking for is a plumber - a plumber near them. Running an internet ad is your opportunity to reach people that are in the market for your services in real time!

Here’s how it works:

A customer, let’s call her Julie, is losing water pressure in her kitchen sink. She realizes she needs a plumber but doesn’t know anybody offhand, so she turns to Google. Julie searches for a “good plumbers in Monroe, MI.”

When you decide to run an ad, Google asks you to define keywords that your potential customers might search for and the most you would pay to get that customer to your website. Google then runs an instantaneous mini-auction between you and other advertisers using similar keywords to see whose ad will run. If you’re willing to pay more (or are more relevant) than your competitors - Julie will see your ad pop up!

An internet campaign is able to target potential customers at the moment they’re looking for your services. Not only that, but they're easy to change as your business, or special offers change! There are even options that allow you to add phone number extensions on your ad, making it super simple for mobile users to get in touch with your business. All in all, an internet campaign is a great use of advertising dollars.

At 20 Creative, we have Google AdWords certified specialists to help make the most of your advertising budget and would love to help you get started advertising online.