Logo design is one of the biggest challenges in identity marketing as the graphic needs to be simple but convey an image and attitude of an organization. In the case of this year's Winter Olympics the committee narrowed the logo designs down to two choices as seen here. By now most everyone is aware that the graphic on the right with it's bold sans serif lettering and Russian web domain name was the logo that was selected. The design on the left was created to be representational of both the Olympic flame and champion's laurel wreath while incorporating the colors of the Olympic rings. Which one do you think best represents the spirit of the winter games?